Data Analyst Lead | AI & Tech Enthusiast
I’m a Data Analyst Lead from Indonesia with a passion for transforming data into actionable insights. With over 10 years of experience in data analytics, machine learning, and product development, I’ve worked on various projects that empower businesses to make smarter decisions. Through my work, I aim to help others harness the power of data, technology, and efficient processes.
My Journey
My career in the tech and data industries has been a diverse and rewarding journey. From web developer, system analysis, project manager to leading data analytics teams, I’ve had the privilege of working on projects that drive business growth through data. Along the way, I’ve developed a passion for combining technology, data, and strategy to create impactful solutions.
Early Career
Web Develope, System Analyst, Project Manager (2012-2016)
I started my journey in roles like web developer, system analyst and then project manager roles working with companies such as software company and multinational creative agency. This experience allowed me to build a solid foundation in both technical development and project management, handling high-profile clients including McDonald's Indonesia, Samsung Indonesia, and Marlboro Indonesia.
Leadership in Data Analytics
Data Analyst Role (2016 - now)
As my interest in data grew, I moved into analytics roles at PT. Kreatif Media Karya and then KapanLagi Youniverse. At KapanLagi Youniverse, I evolved from a senior data analyst to data analytics manager then currently as Head of Product Data Analytics, where I lead a team providing critical data insights across marketing, editorial, and product teams. I’m responsible for shaping data strategies, setting KPIs, and enhancing the company’s analytics capabilities to ensure data-driven decision-making across departments.
Entrepreneurial Journey
Co-founder - PT Semesta Cipta Lab Indonesia (SCL Studio) - (2017 - now)
In addition to my corporate experience, I co-founded PT Semesta Cipta Lab Indonesia (SCL Studio), a digital product agency that provides end-to-end solutions for building and scaling web-based and mobile applications. We have successfully executed over 150 digital projects for approximately 60 brand clients. Our team partners with clients to bring their visions to life, offering services that range from product development and UI/UX design to data analytics and cloud infrastructure management.
AI SaaS Development
Founder - Semesta.io (2023 - now)
This year, with the rise of AI and advancements in tech within the data field, I have transitioned into a solopreneur role to develop my own SaaS platform, Semesta.io. Semesta.io is a micro SaaS Digital Experience Platform (DXP) built for data professionals, integrating real-time data sources and leveraging AI to optimize workflows. This platform empowers teams across various domains—from product and marketing to analytics—to make faster, better decisions.
What’s Next
Looking ahead, I am eager to expand my career internationally, with a focus on continuous learning in the latest advancements in AI, Blockchain, and Web3 technologies. This new chapter will enable me to explore global opportunities, bringing my expertise to new markets and staying at the forefront of technological innovation.
Outside of Work
When I’m not deep into data, I love to explore a variety of hobbies that keep me inspired and energized. I have a passion for discovering the latest in technology, diving into tech blogs, and reading self-development and productivity books. Hiking is another favorite pastime, offering both relaxation and adventure in the great outdoors.
One of my most cherished activities is going on road trips, where I get to explore new places and enjoy culinary experiences with my beloved family. These activities help me stay balanced and inspired in both personal and professional pursuits.
Want to Collaborate?
Whether you’re interested in discussing data-driven solutions or looking for insights on product development and analytics, I’d love to connect and share ideas.
Get in Touch