Data Analyst Lead | AI & Tech Enthusiast
I’m a Data Analyst Lead from Indonesia with a passion for transforming data into actionable insights. With over 10 years of experience in data analytics, machine learning, and product development, I’ve worked on various projects that empower businesses to make smarter decisions. Through my work, I aim to help others harness the power of data, technology, and efficient processes.
My Journey
I believe data is more than numbers, and technology is more than tools. Together, they are catalysts for real, efficient, and meaningful solutions. From building on the web to leading data analytics teams, my focus stays the same: helping you and your team make smarter, faster, and more confident decisions.
Early Career
Web Developer, System Analyst, Project Manager (2012–2016)
I started in web development, then moved into systems analysis and project management. This phase taught me the essentials: understanding business needs, simplifying the technical, and delivering solutions people actually use. I was fortunate to work with major brands like McDonald’s Indonesia, Samsung Indonesia, and Marlboro Indonesia—experiences that shaped how I think about technology’s real impact.
Leadership in Data Analytics
Data Analyst roles (2016–present)
My curiosity for data brought me to PT Kreatif Media Karya and later KapanLagi Youniverse. There, I grew from Senior Data Analyst to leading the team as Head of Product Data Analytics. My focus: shape data strategy, align KPIs, and ensure decisions are backed by strong, actionable insights—not assumptions. The goal is simple: help teams grow with relevant, applied data.
Entrepreneurial Journey
Co-founder — PT Semesta Cipta Lab Indonesia (SCL Studio) (2017–present)
Alongside my corporate roles, I co-founded SCL Studio—a digital product agency that helps brands design, build, and scale digital products. We’ve delivered 150+ projects for around 60 clients, from strategy and UI/UX to development, data, and infrastructure. The principle stays simple: solutions must be relevant, time-efficient, and impactful.
AI SaaS Development
Founder — Semesta.io (2023–present)
Seeing the acceleration of AI, I founded Semesta.io—a micro SaaS DXP for data professionals. It integrates real-time data sources and leverages AI to streamline workflows. The goal is clear: enable product, marketing, and analytics teams to make better decisions in minutes, not weeks.
What’s Next
Looking ahead, I aim to grow globally while staying open to new technologies in AI, Blockchain, and Web3. For me, this journey isn’t about a single milestone—it’s about learning with the community, being honest about failures, and sharing insights you can apply right away.
Outside of Work
Outside of work, I recharge by exploring what keeps me curious: tracking technology trends, reading about productivity, and the occasional hike to reset perspective. These keep me sharp and grounded.
I also enjoy road trips with my family—discovering new places and culinary spots. These moments create balance, so I can show up better when I’m back at work.
Want to Collaborate?
If you’d like to explore data-driven solutions, improve product processes, or simply exchange ideas, I’m here to help. We can start small, iterate quickly, and focus on what creates real impact.
Get in Touch